![]() Instead, Meta’s blog post only mentioned one use case that would be addressed through the new v.19.0 API. But Meta hasn’t clarified if that’s the case. On the one hand, it could be that Facebook Groups don’t generate ad revenue and the shutdown of the API will leave developers without a workaround. What’s more, developers tell us that Meta’s motivation behind the API’s shutdown is unclear. ![]() “We just came in one day and everything was broken, we had thousands of support requests open from our customers and it almost destroyed our business that time as well.” “A number of years ago abruptly ended their Events API, with zero notice,” Burge says. The entrepreneur pointed out this is not the first time Meta has done something like this. PostMyParty is used by small micro-businesses, including health and fitness coaches who do online boot camps in Facebook Groups, work-at-home moms engaged in social sales and others with coaching groups or customer groups, says Burge. Let alone the impact on all of our customers that rely on our software,” he adds. “I will lose seven years of work and over 10,000 customers,” owner Daniel Burge tells TechCrunch. “This is platform risk in real time.”Ī company by the name of PostMyParty, which helps social sellers and others schedule and automate online parties, says the API’s closure will put the company out of business. You’d rather win on service or product or something,” he continues. “And that’s just never fun to watch, even if we compete with them. “Some of these other companies - they’re going to be killed,” notes Peterson. The move also impacts VipeCloud’s competitors, often non-venture-funded companies that build market-specific services and whose revenue may be in the single-digit millions to low double-digit millions. “Those agencies, this is their entire business. Peterson explains that customers often rely on agencies to handle various aspects of their posting, like team building or team motivation. Other customers of the Groups API may rely on automations that are scheduled by the business’s agency partners, some of which will be disproportionally impacted by the API’s closure. “Every single one of our customers is freaking out,” says Peterson. The private groups are used as something of a Slack alternative by these small businesses, he says. These customers rely on VipeCloud’s access to Facebook’s APIs to publish publicly to their Facebook Pages, but also post privately to Groups to communicate with their team. His company serves some 5,000 Facebook accounts, primarily those belonging to female entrepreneurs, he noted. ![]() For example, explained Adam Peterson, the CEO of VipeCloud, which provides a suite of tools for scheduling social media posts, the API’s closure will have a “noticeable impact” on his business, as about 8% of his total revenue is on the chopping block. However, Meta said that another change in the new v19.0 API would enable this feature, without the need for the Groups API.īut developers told TechCrunch that the shutdown of the API would cause problems for companies that offer solutions to customers who want to schedule and automate their social media posts. For example, a small business that wanted to send a single message to a person who posted on their Facebook Group or who had commented in the group could be messaged through the API. ![]() Meta explained that a major use case for the API was a feature that allowed developers to privately reply in Facebook Groups. This includes all the Permissions and Reviewable Features associated with the API, it also noted. The latter, which is used by developers and businesses to schedule posts to Facebook Groups, will be removed within 90 days, Meta said. On January 23, Meta announced the release of its Facebook Graph API v19.0, which included the news that the company would be deprecating its existing Facebook Groups API. The recent surprise announcement that Meta will soon be shutting down its Facebook Groups API is throwing some businesses and social media marketers into disarray.
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